MotoMe concept store
MotoMe is an experiential and consultative space retail space, where customers feel comfortable researching and instigating the next steps in acquiring the best car to suit their lifestyle and budget. MotoMe enables a personalised customisable experience for all customer types through the engagement & discovery, car display, casual sales and semi-private sales zones. Digital displays provide flexible information and interaction points and iBeacons allow information and experiences to be pushed to customer’s devices as they move through the Moto Me space. Contactless technology allows information and transactions to take place digitally.
Interior furniture and materials were designed to be warm, inviting and home-like to move away from the typically dry and sterile car purchase environments. A dedicated children’s play area and use of plants and greenery all help to provide a casual relaxed environment for customers.