ANZ 20 Martin Place
As part of the development of the next generation ANZ retail banking experience, Blue Sky designed the first ANZ flagship branch. Located in the iconic Martin Place precinct in central Sydney, the ANZ flagship branch represents the ultimate retail banking experience, designed around the ANZ core brand values.
The branch layout concieved by Blue sky is a result of detailed design of customer flows, journey analysis and technology overlays. The customer flow is enhanced through the use of dedicated staff hosts, creating a banking experience that is intuitive, friendly and efficient. The clear design and separation of zones within the branch ensure customer needs of privacy and comfort are maximised, while proving an environment where staff are “enabled” to provide the best possible service.
Set over three floors, the branch consists of dedicated areas for banking transaction tasks, sales conversations, and multi-function uses such as lectures and events. Features including integrated 24-hour banking terminals, innovative collaborative spaces, and even a digital art gallery create a customer experience that is unique and fulfilling.
Blue Sky designed an open, suspended stairway to link the three levels seamlessly while providing a sense of transparency and space. Premium materials were used throughout the fit-out including a unique purpose designed holographic effect glass branding element running across the 3 floors of the branch. The top level of the branch features a multi-function space which has modular furniture systems, and a purpose designed catering area to accommodate events and lectures. Customised digital lighting and sound design was used throughout the branch to ensure that the experience of the branch in a multi-sensory one.