QJ Hussar Scooter

Qiang Jiang

Blue Sky partnered with Qiang Jiang to create several new motorcycle designs for the global market. Blue Sky set up a design studio within the QJ factory at Wenling in China. The resultant collaboration produced several high selling designs for the QJ brand.

The design process included detailed market analysis and competitor review. The team identified various key market segments in the scooter category and developed a design strategy to position QJ ahead of competitors. The designers from Blue Sky put in place long term design guidelines and strategies that have contributed to the future growth of the QJ brand in China as well as its export markets.