Sydney Olympic Park Wayfinding

Wayfinding totems to both inform and direct visitors in this historic precinct.

Blue Sky was commissioned by The Sydney Olympic Park Authority to develop a wayfinding solution to help visitors navigate important park highlights. The team focused on developing a portable sign structure that could contribute to wayfinding through line of site connection to each  icon. In addition, each structure was to tell a story about about each point of interest and its importance to our Olympic history. Blue Sky worked closely with Park stakeholders as well as branding and marketing partners to coordinate the manufacture and installation of each of the  structures.

The project had budget restrictions that placed limitations on materials selection and challenged the design team to create a solution that was iconic and visually interesting. The final installation was delivered on time and met cost expectations.

  • Wayfinding marker detail

Process

Line of sight analysis and a detailed wayfinding strategy allowed the easy installation of these pre-fabricated structures.

General Assembly

Exploded View

Bold Icons

Supporting Printed Collateral